Have you tried telling someone something only to have it fall on deaf ears? What about giving a direction to a team member and they completely miss what they are suppose to do? It's easy to blame them, but first we need to think, "Did I give them what they NEEDED?" How do you figure that out? In this episode, join Todd in learning a quick method of how to do an audience analysis to give the right information to the right people at the right time. Partner this tool with the purpose tool from the previous episode and you have completed your preparation for any message, conversation, conference call, or presentation.